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kly see the reality behind your business goals. Compiling Your Business Plan 2 lder or notebook. Congratulations! Your completed Business Plan will serve as an essential guide to understanding your business and will allow potential backers, investors, bankers, and others to quicrint or type the necessary Business/Marketing/Financial Plans. 4. Compile all of the parts of your Plan and have multiple photocopies made. 5. Assemble all of the parts into a neat and professional fo Contracts Incorporation Documents Bank Account Statements Personal Financial Statements of Principals Proposed List of Equipment/Supplies/Inventory Proposed Time Line for Corporate Growth 3. Neatly p Strategy Advertising and Promotion Publicity and Public Relations Financial Plan Financial Analysis Estimated Profit/Loss Statement Current Balance Sheet Appendix Photos of Product/Service/Facilitieslysis Product/Service Analysis Compiling Your Business Plan 1 Business Operations Management Analysis Marketing Plan Target Market Analysis Competitive Analysis Sales and Pricing Analysis Marketingddress: Phone: Fax: Internet: E-mail: Date: Prepared by: 2. Include a Table of Contents noting that you have the following: Executive Summary Business Plan Business Concept and Objectives Industry Anauded below to assist you in completing your entire Business Plan package. Compiling Your Business Plan 1. Prepare a Title page stating: Business Plan of X Corporation, Incorporated in the State of: Aing your Business Plan. Try, however, to keep the information for each section in its own discreet portion of the Business Plan. A brief outline of the contents of your completed Business Plan is inclorksheets, use the answers to the questions to prepare your written Plan. You may rearrange the answers within each section if you feel that it will present a clearer picture to those who will be readey to investors and bankers that you have thoroughly and carefully investigated the potential for your company to succeed. For each subsection of the Business Plan, Marketing Plan and Financial Plan Wt intentionally avoid the potential problems that your business will face. An honest appraisal of your company's risks and potential problems at this stage of the development of your company will convdustry that you will be operating in and a clear picture of how your particular company will fit into that industry and succeed. Emphasize the uniqueness of your company, product, or service, but don'sheets into a narrative format. If you have taken the time to fully answer the questions, this will not be a difficult task. Keep the Plan to the point but try to convey both a broad outline of the inlly read through the answers you have prepared for these Worksheets to obtain a complete overview of your proposed business. Your task will be to carefully put the answers to the questions on the Work_ . Sample Executive Summary 2 Compiling Your Business Plan Once you have completed the previous Worksheets, you will need to prepare your final Business Plan. To prepare your Business Plan, carefund Estimated Profit and Loss Statements and describe both the annual revenue projections and the company's immediate and long-term needs for financing: ______________________________________________________________________________ _____________________________________________________________________________ . Financial Plans In this section, briefly review the data on your Current Balance Sheet auct/service is: _________________________________________ . Prepare a brief analysis of your market research and marketing plans and why your product/service is better than any competitors: _________________________________________________________________________________ _____________________________________________________________________________ . Market Strategy The target market for this prod____________ . Include a brief summary of the management structure and the qualifications of the key management personnel and how their expertise will be the key to the success of the company: _______________________________________________________________________________ . Sample Executive Summary 1 Management of the Company The company will be managed by: _____________________________________ and deliver the product/service to the market. Include short explanations of strategies you will use to beat the competition: ___________________________________________________________________ ____________________ . Continue with a brief explanation of product/service: __________________________________ . Business Operations Prepare a brief explanation of how the business will operate to obtaindustry: . . Product/Service Analysis The product/service that this company will provide is: _________________________________ . It is unique in its field because:__________________________________________________________________________________ . The annual gross sales of the _________________ industry are approximately $ Continue with a brief explanation of how your company will fit into this in_________________________________________________________ . Industry Analysis The industry in which this company will operate is: ____________________________________ ________________________________sion statement is as follows: This company is dedicated to providing the highest quality _______________ to a target market of _____________. Our long-term goals are to: _________ _____________________________________________________ ______________________________________________________________________________ _____________________________________________________________________________ . Our misf _______________________ Executive Summary In the year ________, ___________________ was incorporated as a corporation in the State of ___________. The purpose of the company is to: _________________ou will, of course, be using the information that you have included in your written Business, Marketing, and Financial Plans to prepare the Executive Summary. Sample Executive Summary Business Plan o will need to remain honest and forthright in the picture that you paint of your business and its competition. Use the following outline as a guide to assist you in preparing your Executive Summary. Yillation of the key points in your entire Business Plan. It is in the Executive Summary that you will need to infuse your potential backers with your enthusiasm and commitment to success. However, yourgon that the average person cannot understand. You may go into more detail in the body of the Business Plan itself, but keep the Executive Summary short and to the point. This document will be a dist a reality. The Executive Summary portion of your Business Plan should be about one to three pages long. It should be concise, straightforward, and clearly written. Don't use any terms or technical jampany and its potential for success. It is with this document that you will convince investors, suppliers, bankers, and others to take the risks necessary to back your dreams and help you to make themabilities Net Worth or Capital Surplus + Stock Value Financial Plan Worksheet 10 Instructions for Executive Summary It is in the Executive Summary that you will need to convey your vision of the cootal Assets LIABILITIES Current Liabilities Accounts Payable Miscellaneous Payable Total Current Liabilities Fixed Liabilities Loans Payable (long-term) Total Fixed Liabilities Owner's Equity Total LiExpenses Total Current Assets Fixed Assets Equipment (cost) Autos and Trucks (cost) Buildings (cost) Total (Less Depreciation) Net Total Add Land (cost) Total Fixed Assets Total Miscellaneous Assets Ties and Owner's Equity will always equal Total Assets. Financial Plan Worksheet 9 CURRENT BALANCE SHEET As of: ASSETS Current Assets Cash in Bank Cash on Hand Accounts Receivable Inventory Prepaid tal Assets to arrive at your Owner's Equity. For a corporation, this figure represents the total of contributions by the owners or stockholders plus earnings after paying any dividends. Total Liabilittgage due. Any current amounts due should be listed as Current Liabilities. 9. Total your Current and Fixed Liabilities to arrive at Total Liabilities. 10. Subtract your Total Liabilities from your Tonts due on any long-term liabilities. Finally, list any payroll or taxes that have accrued but not yet been paid. 8. Your Fixed Liabilities consist of the principal of any long-term note, loan, or mors Payable. Include here the principal due on any short-term notes payable. Also include any interest on credit purchases, notes, or loans that has accrued but not been paid. Also list the current amouour Current, Fixed, and Miscellaneous Assets to arrive at your Total Assets figure. 7. Your Current Liabilities consist of the following items: · Accounts Payable (if you have any yet). · Miscellaneou land. This is your total Fixed Assets value. Financial Plan Worksheet 8 6. Add any Miscellaneous Assets not yet included. These may consist of stocks, bonds, or other business investments. Total y the figure for Total Fixed Assets (except land). 5. Enter the value for any land that your business owns. Land may not be depreciated. Add Fixed Assets amount (less Depreciation) and the value of theclude in this figure any business deductions that you have taken for Section 179 write-offs on business equipment. Enter this total depreciation figure under Depreciation and subtract this figure fromrucks · Buildings 4. Total your Fixed Assets (except land) on your Current Balance Sheet. Total all of the depreciation that you have previously deducted for all of your fixed assets (except land). Inms that have been paid for prior to their actual use). 2. Total all of your Current Assets on your Current Balance Sheet. 3. Your Fixed Assets consist of the following items: · Equipment · Autos and Tss bank account balance) · Cash on Hand · Accounts Receivable (if you have any yet) · Inventory (if you have any yet) · Prepaid expenses (These may be rent, insurance, prepaid supplies, or similar iteWorksheet, and follow these instructions to prepare your Current Balance Sheet for your Business Financial Plan: 1. Your Current Assets consist of the following items. · Cash in Bank (from your businebilities. Even if your business is very new, you will need to prepare a Balance Sheet of where it currently stands financially. Use the figures that you have gathered for the above Business Financial ity. These figures are then balanced by adjusting the value of the owner's equity figure in the equation. Your Balance Sheet will total your current and fixed assets and your current and long-term liaet worth). Essentially, the Balance Sheet shows what the company would be worth if all of the assets were sold and all of the liabilities were paid off. A value is placed on each asset and each liabilto depict the financial strength of a company as shown by its assets and liabilities. It is merely a visual representation of the basic business financial equation: assets - liabilities = equity (or n time period. In contrast, a Balance Sheet is designed to be a look at the financial position of a company on a specific date. It shows what the business owns and owes on a fixed date. Its purpose is Sheet A Profit and Loss Statement provides a view of business operations over a particular period of time. It allows a look at the income and expenses and profits or losses of the business during thecommissions Estimated General Expenses Total Estimated Miscellaneous Expenses Estimated Total Expenses Estimated Pre-Tax Profit (Income less Expenses) Financial Plan Worksheet 7 Preparing a Balance/mortgage expenses Repair expenses Office supplies Sales taxes Financial Plan Worksheet 6 Federal unemployment taxes State unemployment taxes Telephone/Internet expenses Utility expenses Wages and penses Freight and shipping expenses Business insurance expenses Business interest expenses Legal and accounting expenses Business meals and lodging Miscellaneous expenses Postage expenses Office rentellaneous Income Total Estimated Total Income ESTIMATED EXPENSES Advertising expenses Auto expenses Cleaning and maintenance expenses Charitable contributions Dues and publications Office equipment exIT AND LOSS STATEMENT For the period of: ESTIMATED INCOME Estimated Gross Sales Income Less Estimated Cost of Goods Sold Estimated Net Sales Income Total Estimated Service Income Total Estimated Miscs and subtract your Estimated Total Expenses figure from your Estimated Total Income figure to determine your Estimated Pre-Tax Profit for the time period. Financial Plan Worksheet 5 ESTIMATED PROFed to prepare a second sheet. Based on your future projections, fill in the totals for each of your separate expense accounts. Add in any Estimated Miscellaneous Expenses. 5. Total all of your expenseinterest earned on a checking account). 4. Fill in the appropriate Estimated Expense Account categories on the Estimated Profit and Loss Statement. If you have a large number of categories, you may ne Worksheet 4 3. Calculate your Estimated Total Income for the period by adding your Estimated Net Sales Income and your Estimated Service Income and any Estimated Miscellaneous Income (for example: business is a pure service business, skip this line. Determine your Estimated Net Sales Income by subtracting your Estimated Cost of Goods Sold from your Estimated Gross Sales Income. Financial Planyou will need to prepare a projection of your inventory costs and how many items you expect to sell. Fill in the Estimated Cost of Goods Sold figure on the Estimated Profit and Loss Statement. If yourn the correct lines. 2. If your business will sell items from inventory, you will need to calculate your Estimated Cost of Goods Sold. In order to have the necessary figures to make this computation, siness is a pure service business, put your estimated income on the Estimated Service Income Total line. If your business income comes from part sales and part service, place the appropriate figures oion. To prepare this form, use the data that you have collected for the above Business Financial Worksheet. 1. The first figure that you will need will be your Estimated Gross Sales Income. If your bue. The value of this type of financial planning tool is to allow you to see how various scenarios will affect your business. You may prepare this form as either a monthly, quarterly, or annual project Statement differs from the other type of Profit and Loss Statements in that the figures that you will use are projections based on expected business income and expenses for a time period in the futurmonthly, quarterly, and annual time periods. You may also desire to prepare Estimated Profit and Loss Statements for the first several years of your business's existence. The Estimated Profit and Losshers. As a trial exercise, you should prepare an Estimated Profit and Loss Statement using your best estimates before you even begin business. You may wish to prepare such pre-business statements for ness decisions. Your estimates are primarily for internal business planning purposes, although it may be useful to use an Estimated Profit and Loss Statement to convey your future Business Plans to otions can then be made on the basis of clear pictures of future scenarios. Your estimates of your business profits and losses can take into account industry changes, economic factors, and personal busie by allowing you to project estimated changes in your business over various time periods and examine what the results may be. Projections of various business plans can be examined in detail and decisng. This section will explain how to prepare an Estimated Profit and Loss Statement for use in your Business Plan. The Estimated Profit and Loss Statement can serve a valuable business planning servic your business has taken in over a specific period of time. Along with the Balance Sheet, the Profit and Loss Statement should become an integral part of both your short and long range business plannienting how your business is performing over a period of time. The Profit and Loss Statement illuminates both the amounts of money that your business has spent on expenses and the amounts of money that on sales of shares): __________________________________________ Financial Plan Worksheet 3 Preparing a Profit and Loss Statement A Profit and Loss Statement is the key financial statement for presre capital: __________________________________________ U.S. Small Business Administration: __________________________________________ Equity financing (check with current Securities and Exchange rules__ Finance companies: __________________________________________ Equipment manufacturers: __________________________________________ Leasing companies: __________________________________________ Ventu___________________________ Family: __________________________________________ Friends: __________________________________________ Conventional bank financing: ______________________________________________________________________________________ From what sources are the necessary funds expected to be raised? Cash on hand: __________________________________________ Personal funds: ___________________________________ Third year: ______________________________________________________________ Fourth year: ______________________________________________________________ Fifth year: __________________ Estimate the cash flow for the business for the first five years: First year: ______________________________________________________________ Second year: _______________________________________________________ ______________________________________________________________ ______________________________________________________________ ____________________________________________________________ year: ______________________________________________________________ Financial Plan Worksheet 2 Second year: Third year: Fourth year: Fifth year: _________________________________________________ial Needs Based on the estimated profits and losses of the business, how much credit will be necessary for the business? Initially: ______________________________________________________________ First____________________________________________________ Mortgage: _____________________________________________________ Other loans/notes payable: ________________________________________________ Financ___________________________________ Payroll accrued: _____________________________________________________ Miscellaneous: _____________________________________________________ Long-term liabilities: ______________________ Taxes due: _____________________________________________________ Accounts payable: _____________________________________________________ Short-term loans/notes payable: _________________________________ Stocks/bonds: _____________________________________________________ What types of debts does the business currently have? Current liabilities: __________________________________________________ Fixed non-depreciable: _____________________________________________________ Land: _____________________________________________________ Miscellaneous: ______________________________________ Buildings: _____________________________________________________ Equipment: _____________________________________________________ Amount of depreciation taken on any of above: ______________eceivable: _____________________________________________________ Fixed and depreciable: _____________________________________________________ Autos/trucks: _________________________________________________________________________________________________ Cash in bank: _____________________________________________________ Cash on hand: _____________________________________________________ Accounts r____________________________________________________________ What types of assets are currently owned by the business? Current assets: _____________________________________________________ Inventory: _ What are the sources of the cash? __________________________________________________ What types of bank accounts are in place for the business and what are the balances? _________ __________________siness? ____________________________ ______________________________________________________________________________ How much cash is available to the business? ________________________________________g the above information, complete the Estimated Profit and Loss Statement as explained later. Financial Plan Worksheet 1 Assets and Liabilities What forms of credit have already been used by the buyear: ____________________ ______________________________________________________________________________ Estimate the Cost of Goods Sold for the first year: _____________________________________ Usin_______________________________________ Estimate the amount of inventory necessary for the first year: ____________________________ Estimate the amount of inventory that will be sold during the first the following sources: Sales Income: ______________________________________________________ Service Income: ______________________________________________________ Miscellaneous Income: __________________________________________ Utility expenses: __________________________________________ Wages and commissions: __________________________________________ Estimate the first year's annual income from _______________ Federal unemployment taxes: __________________________________________ State unemployment taxes: __________________________________________ Telephone/Internet expenses: ______________________________________________________ Repair expenses: __________________________________________ Office supplies: __________________________________________ Sales taxes: ________________________________________________________________ Miscellaneous expenses: __________________________________________ Postage expenses: __________________________________________ Office rent/mortgage expenses: ________________________ Business interest expenses: __________________________________________ Legal and accounting expenses: __________________________________________ Business meals and lodging: __________ Office equipment expenses: __________________________________________ Freight and shipping expenses: __________________________________________ Business insurance expenses: _____________________g and maintenance expenses: __________________________________________ Charitable contributions: __________________________________________ Dues and publications: _____________________________________e the annual expenses for the first year in the following categories: Advertising expenses: __________________________________________ Auto expenses: __________________________________________ Cleanined on your Profit and Loss Statement and Balance Sheet. Financial Plan Worksheet Describe the current financial status of your company: __________________________________ Income and Expenses Estimat. When you have completed the Business Financial Worksheet and your two financial forms, you will need to prepare a written Financial Plan from your worksheet answers and the data that you have compilksheet are instructions on preparing both an Estimated Profit and Loss Statement and a Current Balance Sheet. Both of these financial forms will help you actually put some real numbers into your planss, a Business Financial Worksheet follows. This worksheet will lead you through a number of questions to help you determine the amount of money needed and where it might be obtained. Following the Wor business time to thrive before you can take out profits or pay, the next challenge is to figure out where to get that amount of money. To help you arrive at a clear picture of your business's finance estimate of how much money will be necessary to keep the business operating until it is able to realistically support itself. If you can honestly determine how much is actually necessary to allow thent of money needed to start and continue the business. Most business owners can, with relative ease, estimate the amount of money needed to start a business. The problem comes with arriving at a clearr initial Business Plan entails how your business will obtain enough money to actually survive until it is successful. The failure of many small businesses relates directly to underestimating the amou___________________ ______________________________________________________________________________ Marketing Plan Worksheet 4 Instructions for Financial Plan Worksheet The third crucial part of youotions of your product/service? __________________ ______________________________________________________________________________ How will your customers actually receive the product/service? ________ng plans: E-mail account: ____________________________________________________________ Web site: ____________________________________________________________ Will there be any special or seasonal prome any planned direct mail campaigns: _________________________________________ Describe any planned telemarketing campaigns: _______________________________________ Describe any Internet-based marketi_______________ Have you requested inclusion in any directories, catalogs, or other marketing vehicles for your industry? ______________________________________________________________________ Describs: _______________________________________________________________ Magazines: _______________________________________________________________ Internet: ________________________________________________s releases or new product/service releases: Radio: _______________________________________________________________ Television: _______________________________________________________________ Newspaperned? _________________________________________ Have you prepared a media kit for publicity? _________________________________________ Describe your plans to receive free publicity in the media via new______________________________________ ____________________________________________________________ ____________________________________________________________ Have advertisements already been desig_______________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________ Television: ____________________________________________________________ Marketing Plan Worksheet 3 Newspapers: Internet: Trade shows: Videos: Billboards: Newsletters: __________ Magazines: ____________________________________________________________ Trade journals: ____________________________________________________________ Radio: _________________________________________________________________________________________________ Catalogs: ____________________________________________________________ Yellow Pages: _______________________________________________________Has signage for your facility been designed? _________________________________________ Describe your advertising plans: Signs: ____________________________________________________________ Brochures: _________________________ Do you have a company slogan or descriptive phrase? __________________________________ Has packaging for your product/service been designed? _________________________________ projected marketing budget? _____________________________________ Have your company's logo, letterhead, and business cards already been designed? _____________________________________________________________ Year four: ________________________________________________________________ Year five: ________________________________________________________________ Marketing Strategy What is your annual________________________________________________________ Year two: ________________________________________________________________ Year three: _________________________________________________________________________________________ Will any customer service be provided? Describe: _____________________________________ What is your expected sales volume for the first five years? Year one: ______________________________________________________________________ Do you have warranty, guarantee, and customer return policies? Describe: __________________ ___________________________________________________ Will there be dealer margins or wholesale discounts? ___________________________________ Do you have any plans to monitor customer feedback? Describe: _________________________ ________________s or distribution? _________________ ______________________________________________________________________________ Will you sell through distributors or wholesalers? Describe: ___________________________________________ Will the sales force be paid by salary, wages, or commission? ____________________________ Marketing Plan Worksheet 2 Are there any geographic areas or limitations on your sale_____________________________________________ What skills or education will the sales force need? _____________________________________ Will there be sales quotas? ____________________________________ccept checks for payment? _______________________________________________ Will you accept credit cards for payment? ___________________________________________ Will you have a sales force? Describe: ____________ Are your prices higher or lower, and why? ___________________________________________ Will you offer any discounts for quantity or other factors? _______________________________ Will you a___ How will you be able to expand your customer base over time? __________________________ Sales and Pricing Analysis What are your competitors' prices for similar products/services? _______________al customers to receive? _______________ ______________________________________________________________________________ Why is your product/service unique? ____________________________________________rs know that your product/service is available? _____________________ ______________________________________________________________________________ What is the main message that you want your potenti What is the main way that you will compete with your competitors (price, quality, technology, advertising, etc.)? _______________________________________________________________ How will your custome_______________________ Why is your product/service different or better than that of your competitors (or worse!)? ______ ______________________________________________________________________________etitors? __________________________________________ What are the strengths and/or weaknesses of your competitor's product/service? _____________ _______________________________________________________ 1 Describe your research into your competitors' business operations: ______________ ______________________________________________________________________________ Are there any foreseeable new compAre the competitors successful and what is their market share? ___________________________ How long have they been in business? ______________________________________________ Marketing Plan Worksheet____________________________ Are there competitors in the same geographic area as your proposed business? ______________ ______________________________________________________________________________ omfortable? ___________________ Will your product/service save your customers' time or money or stress? ___________________ Competitive Analysis Who are your main competitors? _______________________tomers' needs with your product/service? _____________________ ______________________________________________________________________________ Will your product/service make your customers' life more c____ ______________________________________________________________________________ What is the growth potential for this market? _________________________________________ How will you satisfy the cus________________________________________ Employment: ________________________________________________________ Estimate the number of potential people in the market in your area of service: ________________________________________ Income: ________________________________________________________ Geographic location: ________________________________________________________ Education: ___________________ Describe a typical customer: Sex: ________________________________________________________ Marital status: ________________________________________________________ Age: ___________________________derstand your market? ______________ ______________________________________________________________________________ What is the geographic market area you will serve? _________________________________trategy Marketing Plan Worksheet Target Market Analysis What is the target market for your product/service? ____________________________________ What types of market research have you conducted to unr business will have a difficult time succeeding. The Marketing Plan Worksheet is divided into four sections: · · · · Target Market Analysis Competitive Analysis Sales and Pricing Analysis Marketing S looking honestly at who your customers may be and how to attract them may be the most crucial part of starting your business because if your understanding of this issue is ill-defined or unclear, you investigate the possibilities. A Business Marketing Worksheet is provided below to assist you in thinking about your business in terms of who the customers may be and how to reach them. In many ways,d to the business are crucial to the success of any small business. Unfortunately, it is also one part of a business start-up that is given less than its due in terms of time and effort spent to fullylan. Whether the business will provide a service or sell a product, it will need customers in some form. Who those customers are, how they will be identified and located, and how they will be attracte sheets and profit/loss statements? ___________ Business Plan Worksheet 7 Instructions for Marketing Plan Worksheet An integral part of the process of starting a business is preparing a Marketing P of the necessary equipment, with a description, supplier, and cost of each item noted? ________________________________________________________________ Have you prepared current and projected balanceom each of the principals in the business? ________ Have you prepared a time line for the company's development for the first five years?_________ Business Plan Worksheet 6 Have you prepared a listdvertising or marketing materials? __________________________ Do you have references and resumés from each of the principals in the business? _____________ Do you have personal financial statements frmpany hold any patents, trademarks, or copyrights?___________________________ Have the company's incorporation papers been filed with the state and received? _____________ Do you have any samples of alities?________________ ______________________________________________________________________________ What contracts have already been signed? ____________________________________________ Does the cos, etc.? _______________ ______________________________________________________________________________ Supporting Documentation Do you have any professional photos of the product, equipment, or faci working? ________________________________ Are business bank accounts set up? _________________________________________________ Are there administrative policies set up for billings, payments, accountt of outside contractors for the first two years of operations: ___________ ______________________________________________________________________________ Is the business bookkeeping system set up ands? _____ ______________________________________________________________________________ Who will be the outside contractors you will use? ______________________________________ Estimate the annual coswo years of operations: ______ ______________________________________________________________________________ Will you need to contract with lawyers, accountants, consultants, designers, or specialistg or stock options: ________________________________________________ Other benefits: ________________________________________________ Estimate the annual cost for employee compensation for the first t ________________________________________________ Bonuses: ________________________________________________ Health insurance or benefits: ________________________________________________ Profit-sharin_____________ Part-time: ______________________ Business Plan Worksheet 5 Will any fringe benefits be provided to employees? Sick pay: ________________________________________________ Vacation pay:employment and hiring/firing procedures and guidelines in place? _____________________ What will be the hourly wages or salaries of the employees? Salaried: ______________________ Full-time: _________ ____________________ What are the job descriptions of the employees? _______________________________________ What job skills will the employees need?_____________________________________________ Are loyees will be needed? Initially: ____________________ First year: ____________________ Second year: ____________________ Third year: ____________________ Fourth year: ____________________ Fifth year:__________ What are the qualifications of the main management?___________________________________ What type of workforce will be necessary for your business? _____________________________ How many empe company? ________________________________ Describe the management style of the central manager: _________________________________ ______________________________________________________________________________________________________________ Management Analysis What will be the organizational structure of the company? (Include an organizational chart) Who will manage the day-to-day affairs of thpliers of the inventory? ______________________________________ Estimate the costs of obtaining sufficient inventory for the first two years of operation: ________ ____________________________________ What are the estimated costs of obtaining this equipment? _______________________________ What type of inventory will you need?_______________________________________________ Who will be the main sup____ ______________________________________________________________________________ Business Plan Worksheet 4 Who will be the main suppliers of this equipment? _____________________________________________________________ Who will be the main wholesalers/distributors?________________________________________ Describe the equipment or machinery that you will need for your business: ______________product or service delivered? __________________________ ______________________________________________________________________________ Will you work through any wholesalers or distributors? _________scribe your production plan or service plan: ________________________________________ ______________________________________________________________________________ How will orders be filled and your ______________________ Estimate the cost of acquiring and maintaining the facilities for two years: __________________ ______________________________________________________________________________ De__________________________ Business Operations Describe the type of facilities that your business will need to operate: ______________________ ________________________________________________________nce coverage? ___________________________________ What steps will be taken to minimize any potential liabilities, dangers, or risks? ______________ ____________________________________________________ of insurance coverage will be necessary for the business? ______________________ ______________________________________________________________________________ What are the costs of the needed insura_______________ Are there any other problems or risks inherent in this type of business? _____________________ ______________________________________________________________________________ What types_______________________________________________ To the public: ____________________________________________________________ Are there any litigation threats posed by this business? ______________________________________ To customers: ____________________________________________________________ To suppliers: ____________________________________________________________ To distributors: ______________________________________________________________ What types of liabilities are posed by the product, service, or any other business operations? To employees: ________________________________________________________________________________________________ Business Plan Worksheet 3 Are there any known dangers associated with the manufacture, supply, or use of the product/service? _______________uct be copyrighted, patented, or trade- or service-marked? _____________________ Are there other products, services, or spin-offs that will be developed and marketed in future years? _________________________________ What are the maintenance or updating requirements for the product/service?_________________ ______________________________________________________________________________ Can the prodce in the business? ____________________________ ______________________________________________________________________________ Are there any special technical considerations? ________________________product been the subject of any engineering or design tests? _______________ ______________________________________________________________________________ What types of quality control will be in pla_________ What components or supplies are necessary to produce or supply this product?_______________ ______________________________________________________________________________ Has the service or ____________________________ How will the product be produced or the service provided? ______________________________ Is it labor- or material-intensive to produce or supply? _________________________of the product? (Idea, model, prototype, full production, etc.) ______________________________________________________________________________ Describe the company's facilities: ______________________ this product/service compare with the state-of-the-art for the industry? _____________ ______________________________________________________________________________ In what stage is the development ty, capabilities, etc.) ______________________________________________________________________________ What is the life of the product or service? ____________________________________________ How does__________________________________ Is it a luxury item or a necessity? ___________________________________________________ What are the unique features of your product or service? (Cost, design, quali__ Business Plan Worksheet 2 Product or Service Analysis Description of product or service:___________________________________________________ What is the main purpose of the product or service? __r industry?_________________________ ______________________________________________________________________________ To which associations do you currently belong? _____________________________________icenses necessary for the service or product? ___________________ ______________________________________________________________________________ What are the main trade or business associations in you_ Are there any government regulatory approvals or requirements?__________________________ ______________________________________________________________________________ Are there any local or state l_________________ What are projected technological advances in the industry for the next five years? ____________ Do any industry standards apply to your business? ____________________________________the industry? ________________________________ What have been the main technological advances in the past five years? ____________________ _____________________________________________________________ize of the industry? ______________________________________________ What is the growth rate of the industry? ______________________________________________ What are any seasonal or business cycles in _________________________________________________________________________ Industry Analysis In what industry will your company operate?__________________________________________ What is the overall s_________ What geographic areas will your company serve? ______________________________________ What are the long-term plans for the business? (Expand, go public, sell to competitor, etc.) _____ ____________________________________ Where will be the company's main place of doing business? _____________________________ Will there be any additional locations for the company? ________________________Treasurer: ____________________________________________________________ Secretary: ____________________________________________________________ What will the physical location of your company be? ____ 1 Who will serve as the officers of the company? President: ____________________________________________________________ Vice President: ____________________________________________________________ What is the type of business entity of your company? ___________________________________ Who will be the directors of the company? ___________________________________________ Business Plan Worksheet Year three: $ __________________ Year four: $ __________________ Year five: $ __________________ Company Description What is your company's mission? _______________________________________________________ ______________________________________________________________________________ What are your expected annual sales/revenue volumes? Year one: $ __________________ Year two: $ __________________ ______________________________ ______________________________________________________________________________ Is there sufficient advance interest in this type of product or service?________________________________________________________________________ Is this market readily identifiable? __________________________________________________ What are the buying patterns of this market? _________________________ ______________________________________________________________________________ Who is your target market?________________________________________________________ ________________________his product or service? ____________________ ______________________________________________________________________________ Why do you think that this business concept will succeed? __________________ will take to develop this service or product to the point of being ready for the public? _____________________________________________________________ What are the estimated costs of development of t_ ______________________________________________________________________________ What is your business service or product? ____________________________________________ How long do you estimate that itshould be consulted for all serious legal matters. Business Plan Worksheet Preliminary Business Concept Analysis In one sentence, describe your business concept:______________________________________on) however caused and on any theory of liability, whether in contract, strict liability, or tort (including negligence or otherwise) arising in any way out of the use of these materials. An attorney t, indirect, incidental, special, exemplary, or consequential damages (including, but not limited to, procurement of substitute goods or services; loss of use, data, or profits; or business interruptie used at your own risk. In no event will: i) FindLegalForms, Inc, its agents, partners, or affiliates, or ii) the providers, authors or publishers of the forms, be responsible or liable for any direcse materials are provided "AS-IS." We do not give any express or implied warranties of merchantability, suitability or completeness for any of the materials for your particular needs. The materials arby use of these materials. FindLegalForms, Inc. does not provide legal advice. The purchase and use of these materials is subject to the "Disclaimers and Terms of Use" found at findlegalforms.com. Theions · Financing Plan Worksheet, with Instructions · Sample Executive Summary, with Instructions · Instructions for Completing Your Business Plan Disclaimer No Attorney-Client relationship is created nally, you will then compile all of these components into a completed Business Plan package. Included in this kit are the following: · Business Plan Worksheet · Marketing Plan Worksheet, with Instructr total Business Plan package. Once you have completed these worksheets, you will be ready to prepare your company's Executive Summary, a concise description of your overall vision of your company. Fie; the second addresses plans to market your business service or product; and the third addresses your strategy for financing your business. Together, the three plans that you create will comprise youuppliers, and anyone else with whom you may do business. This kit includes three worksheets to aid you in developing your Business Plan. The first addresses the business's overall concept and structure your actual business start-up; for the purposes of obtaining financing, even it is only from family members; and for presenting your business ideas to potential shareholders, employees, investors, sng what your business will actually be and, more importantly, how you can make it successful from the start. You will use your Business Plan for many purposes: for your own use to continually fine-tunOne of the most important and often overlooked aspects of starting a business is preparing a Business Plan. It is through the preparation of a formal Business Plan than you begin the process of refiniInformation Business Plan - Kit Provided under agreement with copyright holder, © Nova Publishing Company 2004 This kit provides the tools and guidelines for developing your company's Business Plan. ities Net Worth or Capital Surplus + Stock Value Financial Plan Worksheet 10 Assets LIABILITIES Current Liabilities Accounts Payable Miscellaneous Payable Total Current Liabilities Fixed Liabilities Loans Payable (long-term) Total Fixed Liabilities Owner's Equity Total Liabilnses Total Current Assets Fixed Assets Equipment (cost) Autos and Trucks (cost) Buildings (cost) Total (Less Depreciation) Net Total Add Land (cost) Total Fixed Assets Total Miscellaneous Assets Totaland Owner's Equity will always equal Total Assets. Financial Plan Worksheet 9 CURRENT BALANCE SHEET As of: ASSETS Current Assets Cash in Bank Cash on Hand Accounts Receivable Inventory Prepaid ExpeAssets to arrive at your Owner's Equity. For a corporation, this figure represents the total of contributions by the owners or stockholders plus earnings after paying any dividends. Total Liabilities e due. Any current amounts due should be listed as Current Liabilities. 9. Total your Current and Fixed Liabilities to arrive at Total Liabilities. 10. Subtract your Total Liabilities from your Total due on any long-term liabilities. Finally, list any payroll or taxes that have accrued but not yet been paid. 8. Your Fixed Liabilities consist of the principal of any long-term note, loan, or mortgagyable. Include here the principal due on any short-term notes payable. Also include any interest on credit purchases, notes, or loans that has accrued but not been paid. Also list the current amounts Current, Fixed, and Miscellaneous Assets to arrive at your Total Assets figure. 7. Your Current Liabilities consist of the following items: · Accounts Payable (if you have any yet). · Miscellaneous Pad. This is your total Fixed Assets value. Financial Plan Worksheet 8 6. Add any Miscellaneous Assets not yet included. These may consist of stocks, bonds, or other business investments. Total your figure for Total Fixed Assets (except land). 5. Enter the value for any land that your business owns. Land may not be depreciated. Add Fixed Assets amount (less Depreciation) and the value of the lane in this figure any business deductions that you have taken for Section 179 write-offs on business equipment. Enter this total depreciation figure under Depreciation and subtract this figure from thes · Buildings 4. Total your Fixed Assets (except land) on your Current Balance Sheet. Total all of the depreciation that you have previously deducted for all of your fixed assets (except land). Includhat have been paid for prior to their actual use). 2. Total all of your Current Assets on your Current Balance Sheet. 3. Your Fixed Assets consist of the following items: · Equipment · Autos and Truckank account balance) · Cash on Hand · Accounts Receivable (if you have any yet) · Inventory (if you have any yet) · Prepaid expenses (These may be rent, insurance, prepaid supplies, or similar items tsheet, and follow these instructions to prepare your Current Balance Sheet for your Business Financial Plan: 1. Your Current Assets consist of the following items. · Cash in Bank (from your business bties. Even if your business is very new, you will need to prepare a Balance Sheet of where it currently stands financially. Use the figures that you have gathered for the above Business Financial Work These figures are then balanced by adjusting the value of the owner's equity figure in the equation. Your Balance Sheet will total your current and fixed assets and your current and long-term liabiliorth). Essentially, the Balance Sheet shows what the company would be worth if all of the assets were sold and all of the liabilities were paid off. A value is placed on each asset and each liability.epict the financial strength of a company as shown by its assets and liabilities. It is merely a visual representation of the basic business financial equation: assets - liabilities = equity (or net we period. In contrast, a Balance Sheet is designed to be a look at the financial position of a company on a specific date. It shows what the business owns and owes on a fixed date. Its purpose is to det A Profit and Loss Statement provides a view of business operations over a particular period of time. It allows a look at the income and expenses and profits or losses of the business during the timissions Estimated General Expenses Total Estimated Miscellaneous Expenses Estimated Total Expenses Estimated Pre-Tax Profit (Income less Expenses) Financial Plan Worksheet 7 Preparing a Balance Shetgage expenses Repair expenses Office supplies Sales taxes Financial Plan Worksheet 6 Federal unemployment taxes State unemployment taxes Telephone/Internet expenses Utility expenses Wages and commes Freight and shipping expenses Business insurance expenses Business interest expenses Legal and accounting expenses Business meals and lodging Miscellaneous expenses Postage expenses Office rent/morneous Income Total Estimated Total Income ESTIMATED EXPENSES Advertising expenses Auto expenses Cleaning and maintenance expenses Charitable contributions Dues and publications Office equipment expensND LOSS STATEMENT For the period of: ESTIMATED INCOME Estimated Gross Sales Income Less Estimated Cost of Goods Sold Estimated Net Sales Income Total Estimated Service Income Total Estimated Miscellad subtract your Estimated Total Expenses figure from your Estimated Total Income figure to determine your Estimated Pre-Tax Profit for the time period. Financial Plan Worksheet 5 ESTIMATED PROFIT Ao prepare a second sheet. Based on your future projections, fill in the totals for each of your separate expense accounts. Add in any Estimated Miscellaneous Expenses. 5. Total all of your expenses anrest earned on a checking account). 4. Fill in the appropriate Estimated Expense Account categories on the Estimated Profit and Loss Statement. If you have a large number of categories, you may need tksheet 4 3. Calculate your Estimated Total Income for the period by adding your Estimated Net Sales Income and your Estimated Service Income and any Estimated Miscellaneous Income (for example: inteiness is a pure service business, skip this line. Determine your Estimated Net Sales Income by subtracting your Estimated Cost of Goods Sold from your Estimated Gross Sales Income. Financial Plan Worwill need to prepare a projection of your inventory costs and how many items you expect to sell. Fill in the Estimated Cost of Goods Sold figure on the Estimated Profit and Loss Statement. If your buse correct lines. 2. If your business will sell items from inventory, you will need to calculate your Estimated Cost of Goods Sold. In order to have the necessary figures to make this computation, you ss is a pure service business, put your estimated income on the Estimated Service Income Total line. If your business income comes from part sales and part service, place the appropriate figures on th To prepare this form, use the data that you have collected for the above Business Financial Worksheet. 1. The first figure that you will need will be your Estimated Gross Sales Income. If your businehe value of this type of financial planning tool is to allow you to see how various scenarios will affect your business. You may prepare this form as either a monthly, quarterly, or annual projection.tement differs from the other type of Profit and Loss Statements in that the figures that you will use are projections based on expected business income and expenses for a time period in the future. Thly, quarterly, and annual time periods. You may also desire to prepare Estimated Profit and Loss Statements for the first several years of your business's existence. The Estimated Profit and Loss Sta. As a trial exercise, you should prepare an Estimated Profit and Loss Statement using your best estimates before you even begin business. You may wish to prepare such pre-business statements for montdecisions. Your estimates are primarily for internal business planning purposes, although it may be useful to use an Estimated Profit and Loss Statement to convey your future financial plans to otherscan then be made on the basis of clear pictures of future scenarios. Your estimates of your business profits and losses can take into account industry changes, economic factors, and personal business allowing you to project estimated changes in your business over various time periods and examine what the results may be. Projections of various business plans can be examined in detail and decisions ong range business planning. This section will explain how to prepare an Estimated Profit and Loss Statement. The Estimated Profit and Loss Statement can serve a valuable business planning service by the amounts of money that your business has taken in over a specific period of time. Along with the Balance Sheet, the Profit and Loss Statement should become an integral part of both your short and lancial statement for presenting how your business is performing over a period of time. The Profit and Loss Statement illuminates both the amounts of money that your business has spent on expenses and rities and Exchange rules on sales of shares): __________________________________________ Financial Plan Worksheet 3 Preparing a Profit and Loss Statement A Profit and Loss Statement is the key fin___________________ Venture capital: __________________________________________ U.S. Small Business Administration: __________________________________________ Equity financing (check with current Secu___________________________ Finance companies: __________________________________________ Equipment manufacturers: __________________________________________ Leasing companies: _______________________al funds: __________________________________________ Family: __________________________________________ Friends: __________________________________________ Conventional bank financing: _______________th year: ______________________________________________________________ From what sources are the necessary funds expected to be raised? Cash on hand: __________________________________________ Person_____________________________________________ Third year: ______________________________________________________________ Fourth year: ______________________________________________________________ Fif____________________________ Estimate the cash flow for the business for the first five years: First year: ______________________________________________________________ Second year: ___________________ Third year: ______________________________________________________________ Fourth year: ______________________________________________________________ Fifth year: _____________________________________________________________________________________ First year: ______________________________________________________________ Second year: ________________________________________________________________________________ Financial Plan Worksheet 2 Financial Needs Based on the estimated profits and losses of the business, how much credit will be necessary for the business? Initially: ______________ Long-term liabilities: _____________________________________________________ Mortgage: _____________________________________________________ Other loans/notes payable: ____________________________ans/notes payable: ____________________________________________ Payroll accrued: _____________________________________________________ Miscellaneous: ___________________________________________________________________________________________________ Taxes due: _____________________________________________________ Accounts payable: _____________________________________________________ Short-term lo____________________________________________________ Stocks/bonds: _____________________________________________________ What types of debts does the business currently have? Current liabilities: ____any of above: ________________________________ Fixed non-depreciable: _____________________________________________________ Land: _____________________________________________________ Miscellaneous: ______________________________________ Buildings: _____________________________________________________ Equipment: _____________________________________________________ Amount of depreciation taken on _________________ Accounts receivable: _____________________________________________________ Fixed and depreciable: _____________________________________________________ Autos/trucks: ________________________________ Inventory: _____________________________________________________ Cash in bank: _____________________________________________________ Cash on hand: _____________________________________________ ______________________________________________________________________________ What types of assets are currently owned by the business? Current assets: __________________________________________________________________ What are the sources of the cash? __________________________________________________ What types of bank accounts are in place for the business and what are the balances? already been used by the business? ____________________________ ______________________________________________________________________________ How much cash is available to the business? ___________________________________ Using the above information, complete the Estimated Profit and Loss Statement as explained later. Financial Plan Worksheet 1 Assets and Liabilities What forms of credit havell be sold during the first year: ____________________ ______________________________________________________________________________ Estimate the Cost of Goods Sold for the first year: ______________eous Income: ______________________________________________________ Estimate the amount of inventory necessary for the first year: ____________________________ Estimate the amount of inventory that wit year's annual income from the following sources: Sales Income: ______________________________________________________ Service Income: ______________________________________________________ Miscellanet expenses: __________________________________________ Utility expenses: __________________________________________ Wages and commissions: __________________________________________ Estimate the firs __________________________________________ Federal unemployment taxes: __________________________________________ State unemployment taxes: __________________________________________ Telephone/Intern rent/mortgage expenses: __________________________________________ Repair expenses: __________________________________________ Office supplies: __________________________________________ Sales taxes:ess meals and lodging: __________________________________________ Miscellaneous expenses: __________________________________________ Postage expenses: __________________________________________ Officeenses: __________________________________________ Business interest expenses: __________________________________________ Legal and accounting expenses: __________________________________________ Busin_________________________________ Office equipment expenses: __________________________________________ Freight and shipping expenses: __________________________________________ Business insurance exp____________________ Cleaning and maintenance expenses: __________________________________________ Charitable contributions: __________________________________________ Dues and publications: _________ Income and Expenses Estimate the annual expenses for the first year in the following categories: Advertising expenses: __________________________________________ Auto expenses: ______________________ of these materials. An attorney should be consulted for all serious legal matters. Financial Plan Worksheet Describe the current financial status of your company: __________________________________ r profits; or business interruption) however caused and on any theory of liability, whether in contract, strict liability, or tort (including negligence or otherwise) arising in any way out of the usesponsible or liable for any direct, indirect, incidental, special, exemplary, or consequential damages (including, but not limited to, procurement of substitute goods or services; loss of use, data, oarticular needs. The materials are used at your own risk. In no event will: i) FindLegalForms, Inc, its agents, partners, or affiliates, or ii) the providers, authors or publishers of the forms, be re found at findlegalforms.com. These materials are provided "AS-IS." We do not give any express or implied warranties of merchantability, suitability or completeness for any of the materials for your py-Client relationship is created by use of these materials. FindLegalForms, Inc. does not provide legal advice. The purchase and use of these materials is subject to the "Disclaimers and Terms of Use"assist you in preparing a formal Business Plan for your company. To purchase these products separately or as a complete package, please go to our site at www.findlegalforms.com . Disclaimer No Attornent Form) · Preparing a Balance Sheet (with Current Balance Sheet Form) Note: When used in conjunction with a Business Plan Worksheet and a Marketing Plan Worksheet, this Financial Plan Worksheet will n Worksheet Kit is divided into the following sections: · Income and Expenses · Assets and Liabilities · Financial Needs · Preparing a Profit and Loss Statement (with Estimated Profit and Loss Statemee Worksheet are instructions on preparing both an Estimated Profit and Loss Statement and a Current Balance Sheet. Both of these forms will help you put real numbers into your plans. The Financial Plato get that amount of money. This Financial Plan Worksheet Kit will lead you through a number of questions to help you determine the amount of money needed and where it might be obtained. Following thlly support itself. If you can honestly determine how much is actually necessary to allow the business time to thrive before you can take out profits or pay, the next challenge is to figure out where te the amount of money needed to start a business. The problem comes with arriving at a clear estimate of how much money will be necessary to keep the business operating until it is able to realisticaur company. The failure of many small businesses relates directly to underestimating the amount of money needed to start and continue the business. Most business owners can, with relative ease, estimaInformation Financial Plan Worksheet - Kit Provided under agreement with copyright holder, © Nova Publishing Company 2004 This kit provides the tools and guidelines to develop a Financial Plan for yoan Worksheet 4 _________________ How will your customers actually receive the product/service? ___________________________ ______________________________________________________________________________ Marketing Pl_____________________________________________ Will there be any special or seasonal promotions of your product/service? __________________ _____________________________________________________________g campaigns: _______________________________________ Describe any Internet-based marketing plans: E-mail account: ____________________________________________________________ Web site: _______________industry? ______________________________________________________________________ Describe any planned direct mail campaigns: _________________________________________ Describe any planned telemarketin_____________________________ Internet: _______________________________________________________________ Have you requested inclusion in any directories, catalogs, or other marketing vehicles for your __ Television: _______________________________________________________________ Newspapers: _______________________________________________________________ Magazines: _______________________________________________________ Describe your plans to receive free publicity in the media via news releases or new product/service releases: Radio: _____________________________________________________________________________________________________________ Have advertisements already been designed? _________________________________________ Have you prepared a media kit for publicity? ________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________Worksheet 3 Newspapers: Internet: Trade shows: Videos: Billboards: Newsletters: ____________________________________________________________ __________________________________________________________________________________________________ Radio: ____________________________________________________________ Television: ____________________________________________________________ Marketing Plan __________________ Yellow Pages: ____________________________________________________________ Magazines: ____________________________________________________________ Trade journals: __________________ plans: Signs: ____________________________________________________________ Brochures: ____________________________________________________________ Catalogs: __________________________________________Has packaging for your product/service been designed? _________________________________ Has signage for your facility been designed? _________________________________________ Describe your advertisinginess cards already been designed? _____________________________________________________________________________ Do you have a company slogan or descriptive phrase? __________________________________ ________________________________________________ Marketing Strategy What is your annual projected marketing budget? _____________________________________ Have your company's logo, letterhead, and bus___________________ Year three: ________________________________________________________________ Year four: ________________________________________________________________ Year five: ________________________ What is your expected sales volume for the first five years? Year one: ________________________________________________________________ Year two: _____________________________________________urn policies? Describe: __________________ ______________________________________________________________________________ Will any customer service be provided? Describe: _____________________________plans to monitor customer feedback? Describe: _________________________ ______________________________________________________________________________ Do you have warranty, guarantee, and customer ret___ Will you sell through distributors or wholesalers? Describe: _____________________________ Will there be dealer margins or wholesale discounts? ___________________________________ Do you have any Marketing Plan Worksheet 2 Are there any geographic areas or limitations on your sales or distribution? _________________ __________________________________________________________________________________________________ Will there be sales quotas? ________________________________________________________ Will the sales force be paid by salary, wages, or commission? ____________________________ nt? ___________________________________________ Will you have a sales force? Describe: ______________________________________________ What skills or education will the sales force need? ______________ any discounts for quantity or other factors? _______________________________ Will you accept checks for payment? _______________________________________________ Will you accept credit cards for paymenalysis What are your competitors' prices for similar products/services? __________________________ Are your prices higher or lower, and why? ___________________________________________ Will you offer_______ Why is your product/service unique? _______________________________________________ How will you be able to expand your customer base over time? __________________________ Sales and Pricing A____________________________________ What is the main message that you want your potential customers to receive? _______________ _______________________________________________________________________)? _______________________________________________________________ How will your customers know that your product/service is available? _____________________ __________________________________________)? ______ ______________________________________________________________________________ What is the main way that you will compete with your competitors (price, quality, technology, advertising, etc.s product/service? _____________ ______________________________________________________________________________ Why is your product/service different or better than that of your competitors (or worse!_____________________________________________________ Are there any foreseeable new competitors? __________________________________________ What are the strengths and/or weaknesses of your competitor'ness? ______________________________________________ Marketing Plan Worksheet 1 Describe your research into your competitors' business operations: ________________________ ______________________________________________________________________________________________________ Are the competitors successful and what is their market share? ___________________________ How long have they been in busi_ Competitive Analysis Who are your main competitors? ___________________________________________________ Are there competitors in the same geographic area as your proposed business? ______________ ____________________ Will your product/service make your customers' life more comfortable? ___________________ Will your product/service save your customers' time or money or stress? __________________market? _________________________________________ How will you satisfy the customers' needs with your product/service? _____________________ ___________________________________________________________ number of potential people in the market in your area of service: _______________ ______________________________________________________________________________ What is the growth potential for this __________________________________________________ Education: ________________________________________________________ Employment: ________________________________________________________ Estimate the_____________________________________________ Age: ________________________________________________________ Income: ________________________________________________________ Geographic location: ______s the geographic market area you will serve? ____________________________________ Describe a typical customer: Sex: ________________________________________________________ Marital status: __________________________________ What types of market research have you conducted to understand your market? ______________ ______________________________________________________________________________ What ise of these materials. An attorney should be consulted for all serious legal matters. Marketing Plan Worksheet Target Market Analysis What is the target market for your product/service? _____________ or profits; or business interruption) however caused and on any theory of liability, whether in contract, strict liability, or tort (including negligence or otherwise) arising in any way out of the uresponsible or liable for any direct, indirect, incidental, special, exemplary, or consequential damages (including, but not limited to, procurement of substitute goods or services; loss of use, data, particular needs. The materials are used at your own risk. In no event will: i) FindLegalForms, Inc, its agents, partners, or affiliates, or ii) the providers, authors or publishers of the forms, be e" found at findlegalforms.com. These materials are provided "AS-IS." We do not give any express or implied warranties of merchantability, suitability or completeness for any of the materials for yourney-Client relationship is created by use of these materials. FindLegalForms, Inc. does not provide legal advice. The purchase and use of these materials is subject to the "Disclaimers and Terms of Usl assist you in preparing a formal Business Plan for your company. To purchase these products separately or as a complete package, please go to our site at www.findlegalforms.com . Disclaimer No Attorlysis · Competitive Analysis · Sales and Pricing Analysis · Marketing Strategy Note: When used in conjunction with a Business Plan Worksheet and a Financial Plan Kit, this Marketing Plan Worksheet wilause if your understanding of this issue is ill-defined or unclear, your business will have a difficult time succeeding. The Marketing Plan Worksheet is divided into four sections: · Target Market Anaerms of who your customers may be and how to reach them. In many ways, looking honestly at who your customers may be and how to attract them may be the most crucial part of starting your business. Becess start-up that is given less than its due in terms of time and effort spent to fully investigate the possibilities. Our Marketing Plan Worksheet will assist you in thinking about your business in te customers are, how they will be identified and located, and how they will be attracted to the business are crucial to the success of any small business. Unfortunately, it is also one part of a businpany. An integral part of the process of starting a business is preparing a Marketing Plan. Whether the business will provide a service or sell a product, it will need customers in some form. Who thosInformation Marketing Plan Worksheet Provided under agreement with copyright holder, © Nova Publishing Company 2004 This kit provides the tools and guidelines to develop a Marketing Plan for your com____________________________________ Have you prepared current and projected balance sheets and profit/loss statements? ___________ Business Plan Worksheet 7 the first five years?_________ Business Plan Worksheet 6 Have you prepared a list of the necessary equipment, with a description, supplier, and cost of each item noted? ____________________________incipals in the business? _____________ Do you have personal financial statements from each of the principals in the business? ________ Have you prepared a time line for the company's development for s been filed with the state and received? _____________ Do you have any samples of advertising or marketing materials? __________________________ Do you have references and resumés from each of the prs have already been signed? ____________________________________________ Does the company hold any patents, trademarks, or copyrights?___________________________ Have the company's incorporation paperDocumentation Do you have any professional photos of the product, equipment, or facilities?________________ ______________________________________________________________________________ What contract___________ Are there administrative policies set up for billings, payments, accounts, etc.? _______________ ______________________________________________________________________________ Supporting ______________________________________ Is the business bookkeeping system set up and working? ________________________________ Are business bank accounts set up? ______________________________________ractors you will use? ______________________________________ Estimate the annual cost of outside contractors for the first two years of operations: ___________ ________________________________________ou need to contract with lawyers, accountants, consultants, designers, or specialists? _____ ______________________________________________________________________________ Who will be the outside cont_________________ Estimate the annual cost for employee compensation for the first two years of operations: ______ ______________________________________________________________________________ Will ynsurance or benefits: ________________________________________________ Profit-sharing or stock options: ________________________________________________ Other benefits: _______________________________ employees? Sick pay: ________________________________________________ Vacation pay: ________________________________________________ Bonuses: ________________________________________________ Health i or salaries of the employees? Salaried: ______________________ Full-time: ______________________ Part-time: ______________________ Business Plan Worksheet 5 Will any fringe benefits be provided toob skills will the employees need?_____________________________________________ Are employment and hiring/firing procedures and guidelines in place? _____________________ What will be the hourly wages_____ Third year: ____________________ Fourth year: ____________________ Fifth year: ____________________ What are the job descriptions of the employees? _______________________________________ What jorce will be necessary for your business? _____________________________ How many employees will be needed? Initially: ____________________ First year: ____________________ Second year: ______________________________ ______________________________________________________________________________ What are the qualifications of the main management?___________________________________ What type of workfpany? (Include an organizational chart) Who will manage the day-to-day affairs of the company? ________________________________ Describe the management style of the central manager: __________________ for the first two years of operation: ________ ______________________________________________________________________________ Management Analysis What will be the organizational structure of the comll you need?_______________________________________________ Who will be the main suppliers of the inventory? ______________________________________ Estimate the costs of obtaining sufficient inventory will be the main suppliers of this equipment? _____________________________________ What are the estimated costs of obtaining this equipment? _______________________________ What type of inventory wiribe the equipment or machinery that you will need for your business: __________________ ______________________________________________________________________________ Business Plan Worksheet 4 Who___________________ Will you work through any wholesalers or distributors? _________________________________ Who will be the main wholesalers/distributors?________________________________________ Desc________________________________________________ How will orders be filled and your product or service delivered? __________________________ _____________________________________________________________ ______________________________________________________________________________ Describe your production plan or service plan: ________________________________________ ______________________________ate: ______________________ ______________________________________________________________________________ Estimate the cost of acquiring and maintaining the facilities for two years: ________________ngers, or risks? ______________ ______________________________________________________________________________ Business Operations Describe the type of facilities that your business will need to oper____________________________________________ What are the costs of the needed insurance coverage? ___________________________________ What steps will be taken to minimize any potential liabilities, da_________________________________________________________________________ What types of insurance coverage will be necessary for the business? ______________________ _________________________________________ Are there any litigation threats posed by this business? __________________________________ Are there any other problems or risks inherent in this type of business? _____________________ __________________________________________________________ To distributors: ____________________________________________________________ To the public: _____________________________________________________y other business operations? To employees: ____________________________________________________________ To customers: ____________________________________________________________ To suppliers: _______ociated with the manufacture, supply, or use of the product/service? ________________________________________________________________ What types of liabilities are posed by the product, service, or an or spin-offs that will be developed and marketed in future years? ________________________________________________________________________ Business Plan Worksheet 3 Are there any known dangers ass_______________________________________________________________________ Can the product be copyrighted, patented, or trade- or service-marked? _____________________ Are there other products, services,___________ Are there any special technical considerations? ________________________________________ What are the maintenance or updating requirements for the product/service?_________________ ______________________________________________ What types of quality control will be in place in the business? ____________________________ ___________________________________________________________________________________________________________________________________ Has the service or product been the subject of any engineering or design tests? _______________ ________________________________________ Is it labor- or material-intensive to produce or supply? __________________________________ What components or supplies are necessary to produce or supply this product?_______________ ________________________________________ Describe the company's facilities: __________________________________________________ How will the product be produced or the service provided? _______________________________________________________________________________ In what stage is the development of the product? (Idea, model, prototype, full production, etc.) ____________________________________________________ife of the product or service? ____________________________________________ How does this product/service compare with the state-of-the-art for the industry? _____________ __________________________________ What are the unique features of your product or service? (Cost, design, quality, capabilities, etc.) ______________________________________________________________________________ What is the l_____________________________ What is the main purpose of the product or service? ____________________________________ Is it a luxury item or a necessity? _____________________________________________To which associations do you currently belong? _______________________________________ Business Plan Worksheet 2 Product or Service Analysis Description of product or service:__________________________________________________ What are the main trade or business associations in your industry?_________________________ ______________________________________________________________________________ _____________________________________________________ Are there any local or state licenses necessary for the service or product? ___________________ __________________________________________________ any industry standards apply to your business? _____________________________________ Are there any government regulatory approvals or requirements?__________________________ _________________________? ____________________ ______________________________________________________________________________ What are projected technological advances in the industry for the next five years? ____________ Do_______________________________________ What are any seasonal or business cycles in the industry? ________________________________ What have been the main technological advances in the past five yearsour company operate?__________________________________________ What is the overall size of the industry? ______________________________________________ What is the growth rate of the industry? _______rm plans for the business? (Expand, go public, sell to competitor, etc.) _____ ______________________________________________________________________________ Industry Analysis In what industry will y___ Will there be any additional locations for the company? _________________________________ What geographic areas will your company serve? ______________________________________ What are the long-te___________________________ What will the physical location of your company be? ___________________________________ Where will be the company's main place of doing business? ________________________________ Vice President: ____________________________________________________________ Treasurer: ____________________________________________________________ Secretary: _________________________________f the company? ___________________________________________ Business Plan Worksheet 1 Who will serve as the officers of the company? President: ______________________________________________________ What is your company's mission? __________________________________________________ What is the type of business entity of your company? ___________________________________ Who will be the directors oles/revenue volumes? Year one: $ __________________ Year two: $ __________________ Year three: $ __________________ Year four: $ __________________ Year five: $ __________________ Company Descriptione sufficient advance interest in this type of product or service?_______________________ ______________________________________________________________________________ What are your expected annual sa_________________________ What are the buying patterns of this market? __________________________________________ ______________________________________________________________________________ Is thert?________________________________________________________ ______________________________________________________________________________ Is this market readily identifiable? _______________________________ Why do you think that this business concept will succeed? _______________________________ ______________________________________________________________________________ Who is your target marke__________________________________ What are the estimated costs of development of this product or service? ____________________ ________________________________________________________________________duct? ____________________________________________ How long do you estimate that it will take to develop this service or product to the point of being ready for the public? ___________________________one sentence, describe your business concept:_______________________________________ ______________________________________________________________________________ What is your business service or proce or otherwise) arising in any way out of the use of these materials. An attorney should be consulted for all serious legal matters. Business Plan Worksheet Preliminary Business Concept Analysis In substitute goods or services; loss of use, data, or profits; or business interruption) however caused and on any theory of liability, whether in contract, strict liability, or tort (including negligenoviders, authors or publishers of the forms, be responsible or liable for any direct, indirect, incidental, special, exemplary, or consequential damages (including, but not limited to, procurement of r completeness for any of the materials for your particular needs. The materials are used at your own risk. In no event will: i) FindLegalForms, Inc, its agents, partners, or affiliates, or ii) the prs is subject to the "Disclaimers and Terms of Use" found at findlegalforms.com. These materials are provided "AS-IS." We do not give any express or implied warranties of merchantability, suitability o at www.findlegalforms.com . Disclaimer No Attorney-Client relationship is created by use of these materials. FindLegalForms, Inc. does not provide legal advice. The purchase and use of these material a comprehensive formal Business Plan, you should also review and prepare a Marketing Plan Worksheet and a Financial Plan Worksheet. These products may be purchased separately or as a complete packageoyees, investors, suppliers, and anyone else with whom you may do business. Note: This Worksheet will provide you with an overview of your company's overall business plan. However, in order to preparefine-tune your actual business start-up; (ii) for the purposes of obtaining financing, even it is only from family members; and (iii) for presenting your business ideas to potential shareholders, emplfining what your business will actually be and, more importantly, how you can make it successful from the start. You will use your Business Plan for many purposes: (i) for your own use to continually an. One of the most important and often overlooked aspects of starting a business is preparing a Business Plan. It is through the preparation of a formal Business Plan than you begin the process of reInformation Business Plan Worksheet Provided under agreement with copyright holder, © Nova Publishing Company 2004 This kit provides the tools and guidelines for developing your company's Business Plignature Print Name Confidentiality Agreement for Business Plan 3 identiality Agreement for Business Plan 2 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed the day and year first above written. COMPANY RECIPIENT Signature Print Name Skind preceding the date of this Agreement. There are no other promises, conditions, understandings or other agreements, whether oral or written, relating to the subject matter of this Agreement. Conf the provisions of this Agreement. 11. Entire Agreement. This Agreement constitutes the entire agreement between Company and Recipient, and supersedes any prior understanding or representation of any ivered by overnight delivery service, addressed as follows: If to Company: If to Recipient: 10. Headings. The headings for section herein are for convenience only and shall not affect the meaning ofd to be construed as so limited. 9. Notice. Any notice required or otherwise given pursuant to this Agreement shall be in writing and mailed certified return receipt requested, postage prepaid, or delprovision of this Agreement is deemed invalid or unenforceable by any court of competent jurisdiction, and if limiting such provision would make the provision valid, then such provision shall be deemetute one agreement. 8. Severability. If any part or parts of this Agreement shall be held unenforceable for any reason, the remainder of this Agreement shall continue in full force and effect. If any to conflicts of law principles. 7. Counterparts. This Agreement may be executed in several counterparts, each of which shall constitute an original and all of which, when taken together, shall consti without the consent of Recipient. 6. Governing Law. This Agreement shall be construed in accordance with, and governed in all respects by, the laws of the State of ___________________, without regardn its rights, duties or obligations under this Agreement without the prior written approval of Company. Company shall have the right to transfer its interest in this Agreement and in the Business Planshall attach only to such provision or part thereof and remaining part of such provision and all other provisions hereof shall continue in full force and effect. 5. Assignment. Recipient may not assigsiness and only up to 10 years after disclosure of such Information. If any provision of this Agreement is held to be invalid or unenforceable in whole or in part, such invalidity or unenforceability siness Plan 1 is held by a court of competent jurisdiction that this provision is illegal, invalid or unenforceable, shall apply only within those territories within which Company then carries on buluable and proprietary nature of the Confidential Information, the obligations assumed by Recipient hereunder shall (a) be unlimited in time or territory or (b) if it Confidentiality Agreement for Butity not so authorized by this Agreement, and shall limit access to the Business Plan only to persons necessary to further the purposes set forth in Section 2 of this Agreement. 4. Term. Due to the vampany. Recipient shall take reasonable care to protect Company's proprietary interest in the Confidential Information and to prevent the Confidential Information from being exposed to any person or enn the Confidential Information upon Recipient. Recipient may not disclose any Confidential Information to any other person or entity, except as required by law, without the prior written consent of CoPlan, shall be considered to be "Confidential Information." Company is the owner of all Confidential Information, and nothing in this Agreement shall be construed to bestow any interest or ownership infidential Information. Recipient hereby acknowledges that any information contained in the Business Plan, or in any related documentation made available to Recipient in conjunction with the Business s Plan is contingent upon the valid execution of this Agreement. 2. Purpose. The Parties hereby acknowledge that Recipient will be granted access to the Business Plan solely for the purpose of . 3. Colows: 1. Business Plan. Company will deliver the Business Plan to Recipient ( at the time of execution of this Agreement; no later than ). Recipient acknowledges that Company's delivery of the Businesditions set forth in this Agreement; NOW THEREFORE, in consideration of the mutual promises, covenants, warranties, and other good and valuable consideration set forth herein, the Parties agree as fol for the Business Plan to made available to Recipient for the purpose of (Briefly describe purpose, i.e., review, evaluate, consider for the purposes of investing, etc.) , subject to the terms and con has prepared a business plan for (Name of proposed company) (the "Business Plan"), which contains information that is both confidential and commercially valuable; AND WHEREAS, the Parties both intendEMENT FOR (Name of company) THIS AGREEMENT (the "Agreement") is made this , by and between "Parties"). BUSINESS PLAN , 20 ("Company") and ("Recipient", and collectively, the day of WHEREAS, Companyattorney whenever a document is negotiated with another party. The purchase and use of these forms is subject to the Disclaimers and Terms of Use found at www.findlegalforms.com. CONFIDENTIALITY AGREld not be used without consulting with an attorney first. Before signing this document you should have an attorney review it to make sure it fits your particular situation. You should also consult an ease note that these forms are not intended and are not a substitute for legal advice. Laws vary from time to time and from state to state. These forms should only be a starting point for you and shouness plan to execute a confidentiality agreement, binding them to protect the confidential information they receive, and prohibiting them from disclosing it to any other party without your consent. Plso be necessary to include information in that business plan that is of a confidential or sensitive nature. In order to protect this information, it may be advisable to require recipients of your business plan. In the course of developing and building a new business, it is frequently necessary to submit a business plan to a wide variety of outside parties, i.e., investors, partners, etc. It may alFindLegalForms.com Confidentiality Agreement to Protect Business Plan ­ Kit This kit includes tools and instructions to prepare a confidentiality agreement, designed to protect the contents of a busi