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an Worksheet 4 _________________ How will your customers actually receive the product/service? ___________________________ ______________________________________________________________________________ Marketing Pl_____________________________________________ Will there be any special or seasonal promotions of your product/service? __________________ _____________________________________________________________g campaigns: _______________________________________ Describe any Internet-based marketing plans: E-mail account: ____________________________________________________________ Web site: _______________industry? ______________________________________________________________________ Describe any planned direct mail campaigns: _________________________________________ Describe any planned telemarketin_____________________________ Internet: _______________________________________________________________ Have you requested inclusion in any directories, catalogs, or other marketing vehicles for your __ Television: _______________________________________________________________ Newspapers: _______________________________________________________________ Magazines: _______________________________________________________ Describe your plans to receive free publicity in the media via news releases or new product/service releases: Radio: _____________________________________________________________________________________________________________ Have advertisements already been designed? _________________________________________ Have you prepared a media kit for publicity? ________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________Worksheet 3 Newspapers: Internet: Trade shows: Videos: Billboards: Newsletters: ____________________________________________________________ __________________________________________________________________________________________________ Radio: ____________________________________________________________ Television: ____________________________________________________________ Marketing Plan __________________ Yellow Pages: ____________________________________________________________ Magazines: ____________________________________________________________ Trade journals: __________________ plans: Signs: ____________________________________________________________ Brochures: ____________________________________________________________ Catalogs: __________________________________________Has packaging for your product/service been designed? _________________________________ Has signage for your facility been designed? _________________________________________ Describe your advertisinginess cards already been designed? _____________________________________________________________________________ Do you have a company slogan or descriptive phrase? __________________________________ ________________________________________________ Marketing Strategy What is your annual projected marketing budget? _____________________________________ Have your company's logo, letterhead, and bus___________________ Year three: ________________________________________________________________ Year four: ________________________________________________________________ Year five: ________________________ What is your expected sales volume for the first five years? Year one: ________________________________________________________________ Year two: _____________________________________________urn policies? Describe: __________________ ______________________________________________________________________________ Will any customer service be provided? Describe: _____________________________plans to monitor customer feedback? Describe: _________________________ ______________________________________________________________________________ Do you have warranty, guarantee, and customer ret___ Will you sell through distributors or wholesalers? Describe: _____________________________ Will there be dealer margins or wholesale discounts? ___________________________________ Do you have any Marketing Plan Worksheet 2 Are there any geographic areas or limitations on your sales or distribution? _________________ __________________________________________________________________________________________________ Will there be sales quotas? ________________________________________________________ Will the sales force be paid by salary, wages, or commission? ____________________________ nt? ___________________________________________ Will you have a sales force? Describe: ______________________________________________ What skills or education will the sales force need? ______________ any discounts for quantity or other factors? _______________________________ Will you accept checks for payment? _______________________________________________ Will you accept credit cards for paymenalysis What are your competitors' prices for similar products/services? __________________________ Are your prices higher or lower, and why? ___________________________________________ Will you offer_______ Why is your product/service unique? _______________________________________________ How will you be able to expand your customer base over time? __________________________ Sales and Pricing A____________________________________ What is the main message that you want your potential customers to receive? _______________ _______________________________________________________________________)? _______________________________________________________________ How will your customers know that your product/service is available? _____________________ __________________________________________)? ______ ______________________________________________________________________________ What is the main way that you will compete with your competitors (price, quality, technology, advertising, etc.s product/service? _____________ ______________________________________________________________________________ Why is your product/service different or better than that of your competitors (or worse!_____________________________________________________ Are there any foreseeable new competitors? __________________________________________ What are the strengths and/or weaknesses of your competitor'ness? ______________________________________________ Marketing Plan Worksheet 1 Describe your research into your competitors' business operations: ________________________ ______________________________________________________________________________________________________ Are the competitors successful and what is their market share? ___________________________ How long have they been in busi_ Competitive Analysis Who are your main competitors? ___________________________________________________ Are there competitors in the same geographic area as your proposed business? ______________ ____________________ Will your product/service make your customers' life more comfortable? ___________________ Will your product/service save your customers' time or money or stress? __________________market? _________________________________________ How will you satisfy the customers' needs with your product/service? _____________________ ___________________________________________________________ number of potential people in the market in your area of service: _______________ ______________________________________________________________________________ What is the growth potential for this __________________________________________________ Education: ________________________________________________________ Employment: ________________________________________________________ Estimate the_____________________________________________ Age: ________________________________________________________ Income: ________________________________________________________ Geographic location: ______s the geographic market area you will serve? ____________________________________ Describe a typical customer: Sex: ________________________________________________________ Marital status: __________________________________ What types of market research have you conducted to understand your market? ______________ ______________________________________________________________________________ What ise of these materials. An attorney should be consulted for all serious legal matters. Marketing Plan Worksheet Target Market Analysis What is the target market for your product/service? _____________ or profits; or business interruption) however caused and on any theory of liability, whether in contract, strict liability, or tort (including negligence or otherwise) arising in any way out of the uresponsible or liable for any direct, indirect, incidental, special, exemplary, or consequential damages (including, but not limited to, procurement of substitute goods or services; loss of use, data, particular needs. The materials are used at your own risk. In no event will: i) FindLegalForms, Inc, its agents, partners, or affiliates, or ii) the providers, authors or publishers of the forms, be e" found at findlegalforms.com. These materials are provided "AS-IS." We do not give any express or implied warranties of merchantability, suitability or completeness for any of the materials for yourney-Client relationship is created by use of these materials. FindLegalForms, Inc. does not provide legal advice. The purchase and use of these materials is subject to the "Disclaimers and Terms of Usl assist you in preparing a formal Business Plan for your company. To purchase these products separately or as a complete package, please go to our site at www.findlegalforms.com . Disclaimer No Attorlysis · Competitive Analysis · Sales and Pricing Analysis · Marketing Strategy Note: When used in conjunction with a Business Plan Worksheet and a Financial Plan Kit, this Marketing Plan Worksheet wilause if your understanding of this issue is ill-defined or unclear, your business will have a difficult time succeeding. The Marketing Plan Worksheet is divided into four sections: · Target Market Anaerms of who your customers may be and how to reach them. In many ways, looking honestly at who your customers may be and how to attract them may be the most crucial part of starting your business. Becess start-up that is given less than its due in terms of time and effort spent to fully investigate the possibilities. Our Marketing Plan Worksheet will assist you in thinking about your business in te customers are, how they will be identified and located, and how they will be attracted to the business are crucial to the success of any small business. Unfortunately, it is also one part of a businpany. An integral part of the process of starting a business is preparing a Marketing Plan. Whether the business will provide a service or sell a product, it will need customers in some form. Who thosInformation Marketing Plan Worksheet Provided under agreement with copyright holder, © Nova Publishing Company 2004 This kit provides the tools and guidelines to develop a Marketing Plan for your com