An integral part of the process of starting a business is preparing a Marketing Plan. Whether the business will provide a service or sell a product, it will need customers in some form. Who those customers are, how they will be identified and located, and how they will be attracted to the business are crucial to the success of any small business. Unfortunately, it is also one part of a business start-up that is given less than its due in terms of time and effort spent to fully investigate the possibilities.

Our Marketing Plan Worksheet will assist you in thinking about your business in terms of who your customers may be and how to reach them. In many ways, looking honestly at who your customers may be and how to attract them may be the most crucial part of starting your business. Because if your understanding of this issue is ill-defined or unclear, your business will have a difficult time succeeding.

The Marketing Plan Worksheet is divided into four sections:
• Target Market Analysis
• Competitive Analysis
• Sales and Pricing Analysis
• Marketing Strategy

Note: When used in conjunction with a Business Plan Worksheet and a Financial Plan Kit, this Marketing Plan Worksheet will assist you in preparing a formal Business Plan for your company.

This Kit can be used in all states.