Advertising Agency Agreement Relating to Speculative Work

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Advertising Agreement Relating to Speculative Work between advertiser and ad agency who agrees to create speculative advertising. This agreement sets out the materials provided to agency and how much the advertising agency will be paid.

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This Advertising Agreement Relating to Speculative Work is between an advertiser and an advertising agency who agrees to use certain materials in order to create advertising for use by advertiser. This agreement sets forth the names of the advertiser and ad agency, materials which advertiser has provided and rights of ownership of these materials. It also sets forth how much the agency will be paid in order to create the ad campaign. A written Advertising Agreement Relating to Speculative Work will be invaluable in the event there are disagreements or misunderstandings between the parties surrounding the advertising and marketing campaign prepared by the agency.

This Advertising Agreement Relating to Speculative Work contains the following:
  • Parties: Name of the advertiser and the ad agency;
  • Materials: Ad agency will provide advertiser creative materials for advertiser's consideration in marketing and advertising plans;
  • Transfer of Rights: Sets out that ad agency will assign and transfer all rights and title in the materials to advertiser;
  • Payment: Advertiser agrees to pay agency a specified amount (including creative fee, costs and expenses) within a set number of days of presentation of the materials;
  • Signatures: Both advertiser and advertising agency must sign this agreement.

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This attorney-prepared packet contains:
  1. General Instructions
  2. Advertising Agreement Relating to Speculative Work
State Law Compliance: This form complies with the laws of all states
This is the content of the form and is provided for your convenience. It is not necessarily what the actual form looks like and does not include the information, instructions and other materials that come with the form you would purchase. An actual sample can also be viewed by clicking on the "Sample Form" near the top left of this page.
Number of Pages4
DimensionsDesigned for Letter Size (8.5" x 11")
EditableYes (.doc, .wpd and .rtf)
UsageUnlimited number of prints
Product number#29010
This is the content of the form and is provided for your convenience. It is not necessarily what the actual form looks like and does not include the information, instructions and other materials that come with the form you would purchase. An actual sample can also be viewed by clicking on the "Sample Form" near the top left of this page.
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Very detailed and thorough.


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