Marketing Plan Worksheet

for Your State

This kit provides the tools and guidelines to develop a Marketing Plan for your company. For use in all states.

For Immediate Download

$19.95 Add to Cart
Free eSignature included
with every order
Please select a state

File types included

  • Microsoft Word
  • Adobe PDF
  • WordPerfect
  • Rich Text Format

Compatible with

  • Windows
  • Mac OS X
  • Linux

For Immediate Download

$19.95 Add to Cart
Free eSignature included
with every order
Please select a state

Attorney prepared

Our forms are kept up-to-date and accurate by our lawyers

Unlike other sites, every document on FindLegalForms.com is prepared by an attorney, so you can be sure that you are getting a form that is accurate and valid in your state.

Valid in your state

Our forms are guaranteed
to be valid in your state

Our team works tirelessly to keep our products current. As the laws change in your state, so do our forms.

Over 3,500,000
satisfied customers

In over 10 years of creating and selling legal forms, our focus has never changed: providing our customers high quality legal products, low prices and an experience that takes some confusion out of the law.

Free eSignature

Sign your form online, free with any form purchase

We now provide a free Electronic Signature Service to all of our visitors. There are no hidden charges or subscription fees, it's just plain free.

60-Days Money Back

Try our forms with no risk

If you are unhappy with your form purchase for any reason at all, contact us within 60 days and we will refund 100% of your money back.
An integral part of the process of starting a business is preparing a Marketing Plan. Whether the business will provide a service or sell a product, it will need customers in some form. Who those customers are, how they will be identified and located, and how they will be attracted to the business are crucial to the success of any small business. Unfortunately, it is also one part of a business start-up that is given less than its due in terms of time and effort spent to fully investigate the possibilities.

Our Marketing Plan Worksheet will assist you in thinking about your business in terms of who your customers may be and how to reach them. In many ways, looking honestly at who your customers may be and how to attract them may be the most crucial part of starting your business. Because if your understanding of this issue is ill-defined or unclear, your business will have a difficult time succeeding.

The Marketing Plan Worksheet is divided into four sections:
• Target Market Analysis
• Competitive Analysis
• Sales and Pricing Analysis
• Marketing Strategy

Note: When used in conjunction with a Business Plan Worksheet and a Financial Plan Kit, this Marketing Plan Worksheet will assist you in preparing a formal Business Plan for your company.

This Kit can be used in all states.
This is the content of the form and is provided for your convenience. It is not necessarily what the actual form looks like and does not include the information, instructions and other materials that come with the form you would purchase. An actual sample can also be viewed by clicking on the "Sample Form" near the top left of this page.












Marketing Plan Worksheet







This Packet Includes:
1. General Information
2. Marketing Plan Worksheet





General Information
Marketing Plan Worksheet

This kit provides the tools and guidelines to develop a Marketing Plan for your company.

An integral part of the process of starting a business is preparing a Marketing Plan. Whether the business will provide a service or sell a product, it will need customers in some form. Who those customers are, how they will be identified and located, and how they will be attracted to the business are crucial to the success of any small business.  Unfortunately, it is also one part of a business start-up that is given less than its due in terms of time and effort spent to fully investigate the possibilities.

Our Marketing Plan Worksheet will assist you in thinking about your business in terms of who your customers may be and how to reach them.  In many ways, looking honestly at who your customers may be and how to attract them may be the most crucial part of starting your business.  Because if your understanding of this issue is ill-defined or unclear, your business will have a difficult time succeeding.

The Marketing Plan Worksheet is divided into four sections:

      Target Market Analysis
      Competitive Analysis
      Sales and Pricing Analysis
      Marketing Strategy



Note:  When used in conjunction with a Business Plan Worksheet and a Financial Plan Kit, this Marketing Plan Worksheet will assist you in preparing a formal Business Plan for your company.  To purchase these products separately or as a complete package, please go to our site at www.findlegalforms.com




DISCLAIMER:

FindLegalForms, Inc. (“FLF”) is not a law firm and does not provide legal advice.  The use of these materials is not a substitute for legal advice. Only an attorney can provide legal advice.  An attorney should be consulted for all serious legal matters.  No Attorney-Client relationship is created by use of these materials.  

THESE MATERIALS ARE PROVIDED “AS-IS.  FLF DOES NOT GIVE ANY EXPRESS OR IMPLIED WARRANTIES OF MERCHANTABILITY, SUITABILITY OR COMPLETENESS FOR ANY OF THE MATERIALS FOR YOUR PARTICULAR NEEDS.  THE MATERIALS ARE USED AT YOUR OWN RISK.  IN NO EVENT WILL:  I) FLF, ITS AGENTS, PARTNERS, OR AFFILIATES; OR II) THE PROVIDERS, AUTHORS OR PUBLISHERS OF ITS MATERIALS, BE RESPONSIBLE OR LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATE OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER USED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THESE MATERIALS. 



Marketing Plan Worksheet


Target Market Analysis
What is the target market for your product/service?    

What types of market research have you conducted to understand your market?    
   

What is the geographic market area you will serve?    

Describe a typical customer:
   Sex:      
   Marital status:      
   Age:      
   Income:      
   Geographic location:      
   Education:      
   Employment:      

Estimate the number of potential people in the market in your area of service:    
   

What is the growth potential for this market?    

How will you satisfy the customers needs with your product/service?    
   

Will your product/service make your customers life more comfortable?    

Will your product/service save your customers time or money or stress?    


Competitive Analysis
Who are your main competitors?    

Are there competitors in the same geographic area as your proposed business?    
   

Are the competitors successful and what is their market share?    

How long have they been in business?    
Describe your research into your competitors business operations:    
   

Are there any foreseeable new competitors?    

What are the strengths and/or weaknesses of your competitors product/service?    
   

Why is your product/service different or better than that of your competitors (or worse!)?    
   

What is the main way that you will compete with your competitors (price, quality, technology, advertising, etc.)?    

How will your customers know that your product/service is available?    
   

What is the main message that you want your potential customers to receive?    
   

Why is your product/service unique?    

How will you be able to expand your customer base over time?    


Sales and Pricing Analysis
What are your competitors prices for similar products/services?    

Are your prices higher or lower, and why?    

Will you offer any discounts for quantity or other factors?    

Will you accept checks for payment?    

Will you accept credit cards for payment?    

Will you have a sales force? Describe:    

What skills or education will the sales force need?    

Will there be sales quotas?    

Will the sales force be paid by salary, wages, or commission?    

Are there any geographic areas or limitations on your sales or distribution?    
   

Will you sell through distributors or wholesalers? Describe:    

Will there be dealer margins or wholesale discounts?    

Do you have any plans to monitor customer feedback? Describe:       

Do you have warranty, guarantee, and customer return policies? Describe:    
   

Will  any customer service be provided? Describe:    

What is your expected sales volume for the first five years?
   Year one:      
   Year two:      
   Year three:      
   Year four:      
   Year five:      


Marketing Strategy
What is your annual projected marketing budget?    

Have your companys logo, letterhead, and business cards already been designed?
    

Do you have a company slogan or descriptive phrase?    

Has packaging for your product/service been designed?    

Has signage for your facility been designed?    

Describe your advertising plans:
   Signs:      
   Brochures:      
   Catalogs:      
   Yellow Pages:      
   Magazines:      
   Trade journals:      
   Radio:      
   Television:      
   Newspapers:      
   Internet:      
   Trade shows:      
   Videos:      
   Billboards:      
   Newsletters:      
   
Have advertisements already been designed?    

Have you prepared a media kit for publicity?    

Describe your plans to receive free publicity in the media via news releases or new product/service releases:
   Radio:      
   Television:      
   Newspapers:      
   Magazines:      
   Internet:      

Have you requested inclusion in any directories, catalogs, or other marketing vehicles for your industry?    

Describe any planned direct mail campaigns:    

Describe any planned telemarketing campaigns:    

Describe any Internet-based marketing plans:
   E-mail account:      
   Web site:      

Will there be any special or seasonal promotions of your product/service?    
   

How will your customers actually receive the product/service?    
   

Number of Pages5
DimensionsDesigned for Letter Size (8.5" x 11")
EditableYes (.doc, .wpd and .rtf)
UsageUnlimited number of prints
Product number#27299
This is the content of the form and is provided for your convenience. It is not necessarily what the actual form looks like and does not include the information, instructions and other materials that come with the form you would purchase. An actual sample can also be viewed by clicking on the "Sample Form" near the top left of this page.












Marketing Plan Worksheet







This Packet Includes:
1. General Information
2. Marketing Plan Worksheet





General Information
Marketing Plan Worksheet

This kit provides the tools and guidelines to develop a Marketing Plan for your company.

An integral part of the process of starting a business is preparing a Marketing Plan. Whether the business will provide a service or sell a product, it will need customers in some form. Who those customers are, how they will be identified and located, and how they will be attracted to the business are crucial to the success of any small business.  Unfortunately, it is also one part of a business start-up that is given less than its due in terms of time and effort spent to fully investigate the possibilities.

Our Marketing Plan Worksheet will assist you in thinking about your business in terms of who your customers may be and how to reach them.  In many ways, looking honestly at who your customers may be and how to attract them may be the most crucial part of starting your business.  Because if your understanding of this issue is ill-defined or unclear, your business will have a difficult time succeeding.

The Marketing Plan Worksheet is divided into four sections:

      Target Market Analysis
      Competitive Analysis
      Sales and Pricing Analysis
      Marketing Strategy



Note:  When used in conjunction with a Business Plan Worksheet and a Financial Plan Kit, this Marketing Plan Worksheet will assist you in preparing a formal Business Plan for your company.  To purchase these products separately or as a complete package, please go to our site at www.findlegalforms.com




DISCLAIMER:

FindLegalForms, Inc. (“FLF”) is not a law firm and does not provide legal advice.  The use of these materials is not a substitute for legal advice. Only an attorney can provide legal advice.  An attorney should be consulted for all serious legal matters.  No Attorney-Client relationship is created by use of these materials.  

THESE MATERIALS ARE PROVIDED “AS-IS.  FLF DOES NOT GIVE ANY EXPRESS OR IMPLIED WARRANTIES OF MERCHANTABILITY, SUITABILITY OR COMPLETENESS FOR ANY OF THE MATERIALS FOR YOUR PARTICULAR NEEDS.  THE MATERIALS ARE USED AT YOUR OWN RISK.  IN NO EVENT WILL:  I) FLF, ITS AGENTS, PARTNERS, OR AFFILIATES; OR II) THE PROVIDERS, AUTHORS OR PUBLISHERS OF ITS MATERIALS, BE RESPONSIBLE OR LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATE OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER USED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THESE MATERIALS. 



Marketing Plan Worksheet


Target Market Analysis
What is the target market for your product/service?    

What types of market research have you conducted to understand your market?    
   

What is the geographic market area you will serve?    

Describe a typical customer:
   Sex:      
   Marital status:      
   Age:      
   Income:      
   Geographic location:      
   Education:      
   Employment:      

Estimate the number of potential people in the market in your area of service:    
   

What is the growth potential for this market?    

How will you satisfy the customers needs with your product/service?    
   

Will your product/service make your customers life more comfortable?    

Will your product/service save your customers time or money or stress?    


Competitive Analysis
Who are your main competitors?    

Are there competitors in the same geographic area as your proposed business?    
   

Are the competitors successful and what is their market share?    

How long have they been in business?    
Describe your research into your competitors business operations:    
   

Are there any foreseeable new competitors?    

What are the strengths and/or weaknesses of your competitors product/service?    
   

Why is your product/service different or better than that of your competitors (or worse!)?    
   

What is the main way that you will compete with your competitors (price, quality, technology, advertising, etc.)?    

How will your customers know that your product/service is available?    
   

What is the main message that you want your potential customers to receive?    
   

Why is your product/service unique?    

How will you be able to expand your customer base over time?    


Sales and Pricing Analysis
What are your competitors prices for similar products/services?    

Are your prices higher or lower, and why?    

Will you offer any discounts for quantity or other factors?    

Will you accept checks for payment?    

Will you accept credit cards for payment?    

Will you have a sales force? Describe:    

What skills or education will the sales force need?    

Will there be sales quotas?    

Will the sales force be paid by salary, wages, or commission?    

Are there any geographic areas or limitations on your sales or distribution?    
   

Will you sell through distributors or wholesalers? Describe:    

Will there be dealer margins or wholesale discounts?    

Do you have any plans to monitor customer feedback? Describe:       

Do you have warranty, guarantee, and customer return policies? Describe:    
   

Will  any customer service be provided? Describe:    

What is your expected sales volume for the first five years?
   Year one:      
   Year two:      
   Year three:      
   Year four:      
   Year five:      


Marketing Strategy
What is your annual projected marketing budget?    

Have your companys logo, letterhead, and business cards already been designed?
    

Do you have a company slogan or descriptive phrase?    

Has packaging for your product/service been designed?    

Has signage for your facility been designed?    

Describe your advertising plans:
   Signs:      
   Brochures:      
   Catalogs:      
   Yellow Pages:      
   Magazines:      
   Trade journals:      
   Radio:      
   Television:      
   Newspapers:      
   Internet:      
   Trade shows:      
   Videos:      
   Billboards:      
   Newsletters:      
   
Have advertisements already been designed?    

Have you prepared a media kit for publicity?    

Describe your plans to receive free publicity in the media via news releases or new product/service releases:
   Radio:      
   Television:      
   Newspapers:      
   Magazines:      
   Internet:      

Have you requested inclusion in any directories, catalogs, or other marketing vehicles for your industry?    

Describe any planned direct mail campaigns:    

Describe any planned telemarketing campaigns:    

Describe any Internet-based marketing plans:
   E-mail account:      
   Web site:      

Will there be any special or seasonal promotions of your product/service?    
   

How will your customers actually receive the product/service?    
   

You've found your form, but will you need others? If there are other related forms you may need in the future, it may be beneficial to look at our combo packages. On average, customers who purchase a combo package save 40% on the related forms they need. Take a look at the combo packages below to see if one is right for you.
Business Plan Forms Combo Package Get 5 forms for just $14.95 Save 85%! Save money by getting our very popular business plan forms together in one convenient packet. Marketing Advertising Combo Package Get 8 forms for just $39.95 Save 47%! This Marketing Advertising Combo Package is designed for use in all states. This combo package is available for immediate download.

Looking for something else?